"bikes belong hydration systems"

"Craig Turner, the founder, spent many years designing aircraft, rockets and racing yachts, with his spare time consumed by cycling, sailing and designing a large variety of ground breaking consumer products. In 1992 he decided to start one of the first Triathlon stores and build complete Tri bikes weighing as little as 12 lbs. In 1993 he saw the need for devices to help carry more fluids on longer length triathlons...... XLAB was born.

In 2007, with fi fteen years experience of supplying over 10,000 Tri bikes, he decided to greatly expand the XLAB range. Today, the XLAB range covers all storage needs for Hydration, Nutrition and Repair for all race lengths including Sprint, Olympic, Half and Full. With over 90 cutting-edge products XLAB has established the most winning record in the sport with 24 WORLD TRIATHLON CHAMPIONSHIPS."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

See all Full Speed Ahead

"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"An icon in the mountain bike industry."

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"At Topeak, exciting new ideas for accessories are spinning at full speed and driving us ahead in a never ending cycle of innovation."

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"Over the last 20 years we have travelled to more than 50 destinations with our mountain bikes or snowboards, always searching for the best trails and greatest powder runs. We discovered fantastic places and found some amazing downhill runs. But what we couldn't find was equipment that met our needs. So, we began developing and producing equipment to meet our personal preferences: top-quality, sophisticated products with useful features."

See all EVOC

"From product design to test engineering to manufacturing, we own our entire process. We source material locally through long-standing partnerships and we respect and appreciate the natural environment. Together we strive to create the world's best bike racks."

See all Saris

"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."

See all Planet Bike

Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"Alaskan Born Innovators & Builders of Bikepacking Gear"

See all Revelate Designs

"45NRTH's distinct advantage is their headquarters in an extreme winter climate, plus their extreme expertise riding in it."

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"Sigma Sport represents German technology at its highest level, combining innovative design with precision engineering."

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We are a Garmin Authorized Fitness Reseller.

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"For more than 20 years, creating and selling useful cycling products with an innovative difference has been our mission. We work very hard to make our products better and deliver superior value to what else is out there. If we can't achieve either, we don't do it. That's why we offer only a small, concentrated product line that represent the best there is in each category"

See all Delta

Burley is the worldwide leader in bicycle trailer design and has been for more than 35 years. They put their heart and soul into every trailer we make so you can be sure you are getting the absolute best in quality, durability and safety.

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"Finish Line has everything a cyclist needs for taking care of their bike and making sure it performs at its peak potential. These products range from bicycle chain lubricants to drivetrain degreasers, from bike washes, specialty brushes and chain cleaning tools, to fluorinated bearing greases and specialty suspension and brake fluids."

See all Finish Line

"Feedback Sports' name comes from an engineering concept - the closed feedback loop. Create, use, learn, revise, and always be improving. With a commitment to managing the critique of our own mistakes, we learn, we grow, we advance in order to deliver finished product that our customers appreciate. It's a challenge to evaluate every performance with a "what can we do better" attitude. But as a part of the Feedback Sports team, we embrace the trust of shared experience - we all fail, we all learn, we all grow - it's part of the job and we embrace it together."

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"Lezyne's mission is to create the most advanced and beautiful cycling products, ever. Bicycle hand pumps, floor pumps, digital pumps, shock pumps, multi-tools, tire repair, bags, bottle cages, CO2 inflators, tool kits, saddle bags, organizers, shop tools and more."

See all Lezyne

"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

See all Elite SRL

"People ask, "Why Banjo Brothers?". The name was born over beers one night while we sketched photos of co-joined hillbilly twins while making "Deliverance" themed jokes. This is still our idea of a productive meeting. The point is, we probably weren't cut out for the cube farm.

We had a good name for the business but the niggling question was, "now what?" A trip to the local bike shop was the spark. On the shelf was a thinly-featured, over-priced, totally underwhelming seat bag. The rest kids, is history"

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"Our designs integrate countless hours of experience in the saddle and from tons of customer feedback. There's no better place than the open road to gather information. We listen and continually try to improve our saddlebags. We back our products with a no hassle warranty so you have peace of mind when you purchase Arkel."

See all Arkel

Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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"Every year bikes change, styles and trends evolve, old bikes are in need of repairs and new bikes are waiting for that personal touch. We provide the means to keep your bike on the road and fun to ride!"

See all Sunlite

"Whether you're riding on hardpack, loose dirt or mud, Maxxis has the tire for you."

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"Pinhead's mission is to improve cycling security and safety with high-quality locks that protect the bike and provide a safer ride."

See all Pinhead

"Deuter is a German brand of sport packs, bags, for hiking, biking, snow sports and others."

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

See all WTB

"Hollywood Racks started in 1973 when we began making trunk-mounted racks in the back of our bike shop in Hollywood, California. Our aim was simple: We wanted to make good quality products that were easy to use and came fully assembled. "

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

See all SRAM

"The Küat team embraces style and substance equally, but we don't stop there. With each product, we strive to improve the look and functionality, and then we find ways to exceed expectations through innovative features and impeccable detailing."

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"The perfect light whatever your pursuit"

See all Exposure Lights

fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

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