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"The great adventure of Selle Italia began just outside of Milan in the village of Corsico in 1897. Selle Italia was originally founded to make saddles for everyday bicycles used for transportation. Back then, automobiles were an unaffordable for most and the bicycle was the transport of choice for many.

Fast forward to the late 1970's. The automobile had long replace the bicycle as a primary mode of transport and cycling was more for sport than anything. The Bigolin family took over Selle Italia and began an upward trajectory that propelled Selle Italia to the top with continuous product innovation encompassing new construction techniques and using new materials. This innovation and vision has made Selle Italia the acknowledged #1 source for high-end bicycle saddles worldwide."

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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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"Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. Do come in and take a seat."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"Lezyne's mission is to create the most advanced and beautiful cycling products, ever. Bicycle hand pumps, floor pumps, digital pumps, shock pumps, multi-tools, tire repair, bags, bottle cages, CO2 inflators, tool kits, saddle bags, organizers, shop tools and more."

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

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"Bar Mitts evolved from many years of hang gliding and cold winter bicycle rides. During the cold months, I used my hang gliding mitts on top of my bicycle handle bars. Hang gliding mitts are used on a straight steering control bar. As one can imagine, not being on the shifter and brake levers had its downfalls especially when it came to descents and emergency braking. I designed various Bar Mitts prototypes that enclosed the shifter and brake levers. I am so pleased that the final product is now available for sale. We hope you enjoy Bar Mitts and many warm rides."

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"Every year bikes change, styles and trends evolve, old bikes are in need of repairs and new bikes are waiting for that personal touch. We provide the means to keep your bike on the road and fun to ride!"

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"An icon in the mountain bike industry."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"CatEye is the leading manufacturer of cycle computers, lights and reflectors to cyclists in the world. Founded in 1954 in Osaka, Japan, CatEye has always been a leader in innovation and technology."

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"Simplicity is the hardest design principle to follow; It's at the heart of our approach to eclat."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"In 1977, SE Racing was born with the goal of producing innovative BMX bikes for riders everywhere. Soon after, SE produced the first race ready high-end aluminum race bike, the JU-6, featuring stiff Floval tubing. This groundbreaking bike was further modified and became the legendary PK Ripper."

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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Cult makes high quality BMX bikes and components.

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Lazer is a leading manufacturer of bike helmets.

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