"pro-tec-knee-pads"

"45NRTH's distinct advantage is their headquarters in an extreme winter climate, plus their extreme expertise riding in it."

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"Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"Every year bikes change, styles and trends evolve, old bikes are in need of repairs and new bikes are waiting for that personal touch. We provide the means to keep your bike on the road and fun to ride!"

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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Answer BMX makes BMX racing components.

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"At Topeak, exciting new ideas for accessories are spinning at full speed and driving us ahead in a never ending cycle of innovation."

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Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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"Our promise is to continually push the boundaries of lighting technology and bring you the most advanced, highest performing bicycle lights available in the world."

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"Founded in 1991 by a group of Southern Californian cycling enthusiasts who envisioned bicycle lighting systems utilizing the latest technology with trend setting designs, Cygolite developed a line of systems that made it synonymous with innovation and quality. Over 20 years later, we still lead the way, creating rechargeable lighting systems inspired through test rides on the trails and roads then engineered and assembled in our California headquarters."

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"SCHWALBE NORTH AMERICA prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation."

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"Lezyne's mission is to create the most advanced and beautiful cycling products, ever. Bicycle hand pumps, floor pumps, digital pumps, shock pumps, multi-tools, tire repair, bags, bottle cages, CO2 inflators, tool kits, saddle bags, organizers, shop tools and more."

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"Think all tires look the same? Look closely and you'll see that Kenda Tires perform to the highest standards across several different categories. For the past 50 years, Kenda has been building a better tire for life's most demanding activities. Actually, they overbuild them to ensure you succeed safely in everything you do."

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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"Finish Line has everything a cyclist needs for taking care of their bike and making sure it performs at its peak potential. These products range from bicycle chain lubricants to drivetrain degreasers, from bike washes, specialty brushes and chain cleaning tools, to fluorinated bearing greases and specialty suspension and brake fluids."

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"The Küat team embraces style and substance equally, but we don't stop there. With each product, we strive to improve the look and functionality, and then we find ways to exceed expectations through innovative features and impeccable detailing."

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"We didn't invent the wheel, we simply made it better."

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"Hollywood Racks started in 1973 when we began making trunk-mounted racks in the back of our bike shop in Hollywood, California. Our aim was simple: We wanted to make good quality products that were easy to use and came fully assembled. "

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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"At CycleOps, we want to support your training year-round by providing you with the best trainers, rollers and indoor cycles. Whether you are riding indoors for fitness or are training to win a road race or triathlon, we've got you covered."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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Hsing Ta Industrial is a Taiwan bicycle industry pioneer. Founded in 1954, it is rooted in providing consumers with the best riding experience with the highest quality products. In 2005, they created the HT high-end pedal brand with a variety of new designs to satisfy consumers' diverse personalisation needs with innovative technology.

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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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"Campagnolo puts all of its professionalism and expertise into the manufacture of its components in Via della Chimica plant in Vicenza. All production takes place exclusively within Campagnolo's own plants, so that product development can be a fully integrated part of the process. Every step in the process, from design and engineering to testing and industrialisation, takes place within Campagnolo facilities. Campagnolo even develops its own tools, machinery and technology so that it can produce only the very best components and wheels for racing bicycles."

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Dimension makes quality components to repair or custom-fit the vast majority of bikes being ridden today, and provide the accessories that make them fun to ride.

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"Feedback Sports' name comes from an engineering concept - the closed feedback loop. Create, use, learn, revise, and always be improving. With a commitment to managing the critique of our own mistakes, we learn, we grow, we advance in order to deliver finished product that our customers appreciate. It's a challenge to evaluate every performance with a "what can we do better" attitude. But as a part of the Feedback Sports team, we embrace the trust of shared experience - we all fail, we all learn, we all grow - it's part of the job and we embrace it together."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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Fulcrum Wheels was established in July 2004, based on the idea of three aerospace engineers who are passionate about bicycles. The strong points of this young company include the use of unique patents, ongoing technological research, and the attractive and young-spirited design.

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