"serfas 2 tone stitched bar tape silver"

"The great adventure of Selle Italia began just outside of Milan in the village of Corsico in 1897. Selle Italia was originally founded to make saddles for everyday bicycles used for transportation. Back then, automobiles were an unaffordable for most and the bicycle was the transport of choice for many.

Fast forward to the late 1970's. The automobile had long replace the bicycle as a primary mode of transport and cycling was more for sport than anything. The Bigolin family took over Selle Italia and began an upward trajectory that propelled Selle Italia to the top with continuous product innovation encompassing new construction techniques and using new materials. This innovation and vision has made Selle Italia the acknowledged #1 source for high-end bicycle saddles worldwide."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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"We are the original women's bicycling company founded in 1985 by Georgena Terry. For over 25 years, we've been disrupting the bicycle industry - designing innovative bikes, saddles, apparel and accessories that fit mobilized women who believe their wheels are their wings and that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable experience for all women."

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"Tires made to master your terrain"

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"Whisky Parts Co. makes high quality carbon components designed with unique features that help you do more with your bike and stand out from the rest. We believe that our work can help every rider find a new level of confidence and performance with our sturdy and lightweight forks, bars, rims and more. So whether you are building a new bike or upgrading one you already have, you'll find an uncommon attention to detail in every product we offer."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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Dimension makes quality components to repair or custom-fit the vast majority of bikes being ridden today, and provide the accessories that make them fun to ride.

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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"Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. Do come in and take a seat."

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fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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Thomson is leading with innovative design for two primary markets - aerospace and cycling.

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"At Topeak, exciting new ideas for accessories are spinning at full speed and driving us ahead in a never ending cycle of innovation."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"For more than 20 years, creating and selling useful cycling products with an innovative difference has been our mission. We work very hard to make our products better and deliver superior value to what else is out there. If we can't achieve either, we don't do it. That's why we offer only a small, concentrated product line that represent the best there is in each category"

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"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"SMALL DETAILS. BIG DIFFERENCE. With this concept came the genesis of Avid, which you can still see in every product we make. Since 1991, Avid has been working hard to bring you the industry's most dramatic improvements and make enhancements so sweet it's hard to imagine riding without them."

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"Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable."

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"Wherever your road leads we know cyclists seek the ultimate ride. With that in mind, Serfas is always striving to make products that reflect those wants and needs. Our 20-plus year commitment to quality, performance and customer service is reflected in our innovative products that are rider-tested and rider approved."

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"In 1977, SE Racing was born with the goal of producing innovative BMX bikes for riders everywhere. Soon after, SE produced the first race ready high-end aluminum race bike, the JU-6, featuring stiff Floval tubing. This groundbreaking bike was further modified and became the legendary PK Ripper."

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"Simplicity is the hardest design principle to follow; It's at the heart of our approach to eclat."

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"45NRTH's distinct advantage is their headquarters in an extreme winter climate, plus their extreme expertise riding in it."

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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