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"An icon in the mountain bike industry."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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"SMALL DETAILS. BIG DIFFERENCE. With this concept came the genesis of Avid, which you can still see in every product we make. Since 1991, Avid has been working hard to bring you the industry's most dramatic improvements and make enhancements so sweet it's hard to imagine riding without them."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"Wherever your road leads we know cyclists seek the ultimate ride. With that in mind, Serfas is always striving to make products that reflect those wants and needs. Our 20-plus year commitment to quality, performance and customer service is reflected in our innovative products that are rider-tested and rider approved."

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"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."

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Fulcrum Wheels was established in July 2004, based on the idea of three aerospace engineers who are passionate about bicycles. The strong points of this young company include the use of unique patents, ongoing technological research, and the attractive and young-spirited design.

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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"Every year bikes change, styles and trends evolve, old bikes are in need of repairs and new bikes are waiting for that personal touch. We provide the means to keep your bike on the road and fun to ride!"

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These models are available for online purchasing and can be shipped directly to you.

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