It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.
However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.
Sun Ringle. More reliable than you.
Ridden by everyone around the world, from BMX PRO's to newcomers, the Saltplus collection brings the latest technology and modern designs down to an affordable price point without sacrificing quality.
Cult makes high quality BMX bikes and components.
"Simplicity is the hardest design principle to follow; It's at the heart of our approach to eclat."
"W-T-P have always taken a lot of pride in ourselves and in building bikes that are capable of taking everything a rider throws at them. We are constantly at the forefront of developing and manufacturing materials that will with stand hard and furious riding and our designs are made to combat common breaks and bends."
These models are available for online purchasing and can be shipped directly to you.
In Store products are available to view in our showroom. In Store orders usually ship the same or next business day.
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