"all mountain style casual wear"

"Think all tires look the same? Look closely and you'll see that Kenda Tires perform to the highest standards across several different categories. For the past 50 years, Kenda has been building a better tire for life's most demanding activities. Actually, they overbuild them to ensure you succeed safely in everything you do."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"Whether you're riding on hardpack, loose dirt or mud, Maxxis has the tire for you."

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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"45NRTH's distinct advantage is their headquarters in an extreme winter climate, plus their extreme expertise riding in it."

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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Dimension makes quality components to repair or custom-fit the vast majority of bikes being ridden today, and provide the accessories that make them fun to ride.

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"People ask, "Why Banjo Brothers?". The name was born over beers one night while we sketched photos of co-joined hillbilly twins while making "Deliverance" themed jokes. This is still our idea of a productive meeting. The point is, we probably weren't cut out for the cube farm.

We had a good name for the business but the niggling question was, "now what?" A trip to the local bike shop was the spark. On the shelf was a thinly-featured, over-priced, totally underwhelming seat bag. The rest kids, is history"

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Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. Do come in and take a seat."

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"All-City's goal is to make a significant contribution to the equipment and culture of urban cycling. This is not a cash in, this is not a fad, this is our life, our love, our community and our dream. We are a company of riders making products for other riders."

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"Over the last 20 years we have travelled to more than 50 destinations with our mountain bikes or snowboards, always searching for the best trails and greatest powder runs. We discovered fantastic places and found some amazing downhill runs. But what we couldn't find was equipment that met our needs. So, we began developing and producing equipment to meet our personal preferences: top-quality, sophisticated products with useful features."

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"The Küat team embraces style and substance equally, but we don't stop there. With each product, we strive to improve the look and functionality, and then we find ways to exceed expectations through innovative features and impeccable detailing."

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"Whether getting faster requires lighter components, components to give you greater control, or something else, Tioga will keep tweaking and innovating to find it."

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"We are the original women's bicycling company founded in 1985 by Georgena Terry. For over 25 years, we've been disrupting the bicycle industry - designing innovative bikes, saddles, apparel and accessories that fit mobilized women who believe their wheels are their wings and that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable experience for all women."

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"1st Endurance provides the ultimate sports nutrition supplements by integrating the latest clinical research with input from the best endurance athletes in the world."

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"Finish Line has everything a cyclist needs for taking care of their bike and making sure it performs at its peak potential. These products range from bicycle chain lubricants to drivetrain degreasers, from bike washes, specialty brushes and chain cleaning tools, to fluorinated bearing greases and specialty suspension and brake fluids."

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"Bar Mitts evolved from many years of hang gliding and cold winter bicycle rides. During the cold months, I used my hang gliding mitts on top of my bicycle handle bars. Hang gliding mitts are used on a straight steering control bar. As one can imagine, not being on the shifter and brake levers had its downfalls especially when it came to descents and emergency braking. I designed various Bar Mitts prototypes that enclosed the shifter and brake levers. I am so pleased that the final product is now available for sale. We hope you enjoy Bar Mitts and many warm rides."

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