"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."
"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."
"Campagnolo puts all of its professionalism and expertise into the manufacture of its components in Via della Chimica plant in Vicenza. All production takes place exclusively within Campagnolo's own plants, so that product development can be a fully integrated part of the process. Every step in the process, from design and engineering to testing and industrialisation, takes place within Campagnolo facilities. Campagnolo even develops its own tools, machinery and technology so that it can produce only the very best components and wheels for racing bicycles."
"SMALL DETAILS. BIG DIFFERENCE. With this concept came the genesis of Avid, which you can still see in every product we make. Since 1991, Avid has been working hard to bring you the industry's most dramatic improvements and make enhancements so sweet it's hard to imagine riding without them."
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