"fizik endurance tape red"

fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

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"W-T-P have always taken a lot of pride in ourselves and in building bikes that are capable of taking everything a rider throws at them. We are constantly at the forefront of developing and manufacturing materials that will with stand hard and furious riding and our designs are made to combat common breaks and bends."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"The great adventure of Selle Italia began just outside of Milan in the village of Corsico in 1897. Selle Italia was originally founded to make saddles for everyday bicycles used for transportation. Back then, automobiles were an unaffordable for most and the bicycle was the transport of choice for many.

Fast forward to the late 1970's. The automobile had long replace the bicycle as a primary mode of transport and cycling was more for sport than anything. The Bigolin family took over Selle Italia and began an upward trajectory that propelled Selle Italia to the top with continuous product innovation encompassing new construction techniques and using new materials. This innovation and vision has made Selle Italia the acknowledged #1 source for high-end bicycle saddles worldwide."

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. Do come in and take a seat."

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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"We are the original women's bicycling company founded in 1985 by Georgena Terry. For over 25 years, we've been disrupting the bicycle industry - designing innovative bikes, saddles, apparel and accessories that fit mobilized women who believe their wheels are their wings and that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable experience for all women."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"SCHWALBE NORTH AMERICA prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."

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Hsing Ta Industrial is a Taiwan bicycle industry pioneer. Founded in 1954, it is rooted in providing consumers with the best riding experience with the highest quality products. In 2005, they created the HT high-end pedal brand with a variety of new designs to satisfy consumers' diverse personalisation needs with innovative technology.

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Fulcrum Wheels was established in July 2004, based on the idea of three aerospace engineers who are passionate about bicycles. The strong points of this young company include the use of unique patents, ongoing technological research, and the attractive and young-spirited design.

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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"Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable."

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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"Every year bikes change, styles and trends evolve, old bikes are in need of repairs and new bikes are waiting for that personal touch. We provide the means to keep your bike on the road and fun to ride!"

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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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"Continental race tyres set global standards. They offer an outstanding riding experience by providing the best combination of grip, low rolling (speed), puncture protection and weight. They are made using some unique craftsmanship and technologies at our German production plant at Korbach and are serial winners in magazine product tests across the world."

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"Founded in 1991 by a group of Southern Californian cycling enthusiasts who envisioned bicycle lighting systems utilizing the latest technology with trend setting designs, Cygolite developed a line of systems that made it synonymous with innovation and quality. Over 20 years later, we still lead the way, creating rechargeable lighting systems inspired through test rides on the trails and roads then engineered and assembled in our California headquarters."

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"1st Endurance provides the ultimate sports nutrition supplements by integrating the latest clinical research with input from the best endurance athletes in the world."

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"Whether you're riding on hardpack, loose dirt or mud, Maxxis has the tire for you."

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"Tires made to master your terrain"

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"In 1977, SE Racing was born with the goal of producing innovative BMX bikes for riders everywhere. Soon after, SE produced the first race ready high-end aluminum race bike, the JU-6, featuring stiff Floval tubing. This groundbreaking bike was further modified and became the legendary PK Ripper."

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