"fizik superlight tacky bar tape white"

fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable."

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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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"The great adventure of Selle Italia began just outside of Milan in the village of Corsico in 1897. Selle Italia was originally founded to make saddles for everyday bicycles used for transportation. Back then, automobiles were an unaffordable for most and the bicycle was the transport of choice for many.

Fast forward to the late 1970's. The automobile had long replace the bicycle as a primary mode of transport and cycling was more for sport than anything. The Bigolin family took over Selle Italia and began an upward trajectory that propelled Selle Italia to the top with continuous product innovation encompassing new construction techniques and using new materials. This innovation and vision has made Selle Italia the acknowledged #1 source for high-end bicycle saddles worldwide."

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"Tires made to master your terrain"

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"CatEye is the leading manufacturer of cycle computers, lights and reflectors to cyclists in the world. Founded in 1954 in Osaka, Japan, CatEye has always been a leader in innovation and technology."

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"Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. Do come in and take a seat."

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"In 1977, SE Racing was born with the goal of producing innovative BMX bikes for riders everywhere. Soon after, SE produced the first race ready high-end aluminum race bike, the JU-6, featuring stiff Floval tubing. This groundbreaking bike was further modified and became the legendary PK Ripper."

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"Every year bikes change, styles and trends evolve, old bikes are in need of repairs and new bikes are waiting for that personal touch. We provide the means to keep your bike on the road and fun to ride!"

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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Thomson is leading with innovative design for two primary markets - aerospace and cycling.

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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"At Topeak, exciting new ideas for accessories are spinning at full speed and driving us ahead in a never ending cycle of innovation."

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"Whether getting faster requires lighter components, components to give you greater control, or something else, Tioga will keep tweaking and innovating to find it."

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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"Fyxation is a manufacturer of fixed gear bicycle parts, commuter bicycle parts, urban bicycle parts and fixie bicycles."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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"Think all tires look the same? Look closely and you'll see that Kenda Tires perform to the highest standards across several different categories. For the past 50 years, Kenda has been building a better tire for life's most demanding activities. Actually, they overbuild them to ensure you succeed safely in everything you do."

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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