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"Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable."

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"Whether you're riding on hardpack, loose dirt or mud, Maxxis has the tire for you."

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"SCHWALBE NORTH AMERICA prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation."

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"Continental race tyres set global standards. They offer an outstanding riding experience by providing the best combination of grip, low rolling (speed), puncture protection and weight. They are made using some unique craftsmanship and technologies at our German production plant at Korbach and are serial winners in magazine product tests across the world."

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"Craig Turner, the founder, spent many years designing aircraft, rockets and racing yachts, with his spare time consumed by cycling, sailing and designing a large variety of ground breaking consumer products. In 1992 he decided to start one of the first Triathlon stores and build complete Tri bikes weighing as little as 12 lbs. In 1993 he saw the need for devices to help carry more fluids on longer length triathlons...... XLAB was born.

In 2007, with fi fteen years experience of supplying over 10,000 Tri bikes, he decided to greatly expand the XLAB range. Today, the XLAB range covers all storage needs for Hydration, Nutrition and Repair for all race lengths including Sprint, Olympic, Half and Full. With over 90 cutting-edge products XLAB has established the most winning record in the sport with 24 WORLD TRIATHLON CHAMPIONSHIPS."

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"Wherever your road leads we know cyclists seek the ultimate ride. With that in mind, Serfas is always striving to make products that reflect those wants and needs. Our 20-plus year commitment to quality, performance and customer service is reflected in our innovative products that are rider-tested and rider approved."

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"People ask, "Why Banjo Brothers?". The name was born over beers one night while we sketched photos of co-joined hillbilly twins while making "Deliverance" themed jokes. This is still our idea of a productive meeting. The point is, we probably weren't cut out for the cube farm.

We had a good name for the business but the niggling question was, "now what?" A trip to the local bike shop was the spark. On the shelf was a thinly-featured, over-priced, totally underwhelming seat bag. The rest kids, is history"

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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Ridden by everyone around the world, from BMX PRO's to newcomers, the Saltplus collection brings the latest technology and modern designs down to an affordable price point without sacrificing quality.

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"W-T-P have always taken a lot of pride in ourselves and in building bikes that are capable of taking everything a rider throws at them. We are constantly at the forefront of developing and manufacturing materials that will with stand hard and furious riding and our designs are made to combat common breaks and bends."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"The people at Kryptonite have a pure passion for creating the best security in the world. It's their innovative product designs, intimate knowledge of market trends and complete commitment to customers that will continue to keep the competition striving to reach the high bar Kryptonite sets and allows their customers to feel free to stop wherever they want."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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Burley is the worldwide leader in bicycle trailer design and has been for more than 35 years. They put their heart and soul into every trailer we make so you can be sure you are getting the absolute best in quality, durability and safety.

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"Think all tires look the same? Look closely and you'll see that Kenda Tires perform to the highest standards across several different categories. For the past 50 years, Kenda has been building a better tire for life's most demanding activities. Actually, they overbuild them to ensure you succeed safely in everything you do."

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"The world's best choose Cane Creek. A key element of Cane Creek's mission is to support the sport of cycling, including racing, charitable activities and cycling advocacy. Cane Creek believes strongly in the power of bicycles and their potential to effect positive change in our society. To that end, Cane Creek supports athletes and teams whose purpose encompasses more than competitive racing, such as getting more people on bikes, improving or promoting a healthy lifestyle, and making our world better through the use of a bike."

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"Simplicity is the hardest design principle to follow; It's at the heart of our approach to eclat."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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Fulcrum Wheels was established in July 2004, based on the idea of three aerospace engineers who are passionate about bicycles. The strong points of this young company include the use of unique patents, ongoing technological research, and the attractive and young-spirited design.

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