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"45NRTH's distinct advantage is their headquarters in an extreme winter climate, plus their extreme expertise riding in it."

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Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"Founded in 1991 by a group of Southern Californian cycling enthusiasts who envisioned bicycle lighting systems utilizing the latest technology with trend setting designs, Cygolite developed a line of systems that made it synonymous with innovation and quality. Over 20 years later, we still lead the way, creating rechargeable lighting systems inspired through test rides on the trails and roads then engineered and assembled in our California headquarters."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"SCHWALBE NORTH AMERICA prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation."

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"Fyxation is a manufacturer of fixed gear bicycle parts, commuter bicycle parts, urban bicycle parts and fixie bicycles."

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"Continental race tyres set global standards. They offer an outstanding riding experience by providing the best combination of grip, low rolling (speed), puncture protection and weight. They are made using some unique craftsmanship and technologies at our German production plant at Korbach and are serial winners in magazine product tests across the world."

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"RAVEMEN is derived from our passion for bike riding and concern for bike riders as well as other's safety. Most high-output bike lights on the market have no anti-glare capability, which is dangerous to oncoming traffic, which as a result puts them at great risk."

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fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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"Bicycle use has changed greatly in the last 10 years but we see a bright future in cycling and stay committed to developing products that everyone can understand. MINOURA will continue to enhance product development and planning to keep our 80 year promise of delivering great, well-built products."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"Whether you're riding on hardpack, loose dirt or mud, Maxxis has the tire for you."

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"Whisky Parts Co. makes high quality carbon components designed with unique features that help you do more with your bike and stand out from the rest. We believe that our work can help every rider find a new level of confidence and performance with our sturdy and lightweight forks, bars, rims and more. So whether you are building a new bike or upgrading one you already have, you'll find an uncommon attention to detail in every product we offer."

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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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"Tires made to master your terrain"

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"All-City's goal is to make a significant contribution to the equipment and culture of urban cycling. This is not a cash in, this is not a fad, this is our life, our love, our community and our dream. We are a company of riders making products for other riders."

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"Tacx shares the passion for the sport of cycling with you. Work on your fitness, improve your personal bests, reach the summit of your capabilities: you can count on Tacx. You just take care of training and discipline, we will provide the means and possibilities. Ambitious athletes are our inspiration. Champions like Fabian Cancellara and Alberto Contador do not settle for anything but the best, they always use the Tacx trainer to warm up for big races and time-trials."

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"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."

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"Over the last 20 years we have travelled to more than 50 destinations with our mountain bikes or snowboards, always searching for the best trails and greatest powder runs. We discovered fantastic places and found some amazing downhill runs. But what we couldn't find was equipment that met our needs. So, we began developing and producing equipment to meet our personal preferences: top-quality, sophisticated products with useful features."

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