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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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"Feedback Sports' name comes from an engineering concept - the closed feedback loop. Create, use, learn, revise, and always be improving. With a commitment to managing the critique of our own mistakes, we learn, we grow, we advance in order to deliver finished product that our customers appreciate. It's a challenge to evaluate every performance with a "what can we do better" attitude. But as a part of the Feedback Sports team, we embrace the trust of shared experience - we all fail, we all learn, we all grow - it's part of the job and we embrace it together."

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"Lezyne's mission is to create the most advanced and beautiful cycling products, ever. Bicycle hand pumps, floor pumps, digital pumps, shock pumps, multi-tools, tire repair, bags, bottle cages, CO2 inflators, tool kits, saddle bags, organizers, shop tools and more."

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"From product design to test engineering to manufacturing, we own our entire process. We source material locally through long-standing partnerships and we respect and appreciate the natural environment. Together we strive to create the world's best bike racks."

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"Every year bikes change, styles and trends evolve, old bikes are in need of repairs and new bikes are waiting for that personal touch. We provide the means to keep your bike on the road and fun to ride!"

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"Fyxation is a manufacturer of fixed gear bicycle parts, commuter bicycle parts, urban bicycle parts and fixie bicycles."

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"For more than 20 years, creating and selling useful cycling products with an innovative difference has been our mission. We work very hard to make our products better and deliver superior value to what else is out there. If we can't achieve either, we don't do it. That's why we offer only a small, concentrated product line that represent the best there is in each category"

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"Campagnolo puts all of its professionalism and expertise into the manufacture of its components in Via della Chimica plant in Vicenza. All production takes place exclusively within Campagnolo's own plants, so that product development can be a fully integrated part of the process. Every step in the process, from design and engineering to testing and industrialisation, takes place within Campagnolo facilities. Campagnolo even develops its own tools, machinery and technology so that it can produce only the very best components and wheels for racing bicycles."

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"At Topeak, exciting new ideas for accessories are spinning at full speed and driving us ahead in a never ending cycle of innovation."

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"Over the last 20 years we have travelled to more than 50 destinations with our mountain bikes or snowboards, always searching for the best trails and greatest powder runs. We discovered fantastic places and found some amazing downhill runs. But what we couldn't find was equipment that met our needs. So, we began developing and producing equipment to meet our personal preferences: top-quality, sophisticated products with useful features."

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"Founded in 1991 by a group of Southern Californian cycling enthusiasts who envisioned bicycle lighting systems utilizing the latest technology with trend setting designs, Cygolite developed a line of systems that made it synonymous with innovation and quality. Over 20 years later, we still lead the way, creating rechargeable lighting systems inspired through test rides on the trails and roads then engineered and assembled in our California headquarters."

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"People ask, "Why Banjo Brothers?". The name was born over beers one night while we sketched photos of co-joined hillbilly twins while making "Deliverance" themed jokes. This is still our idea of a productive meeting. The point is, we probably weren't cut out for the cube farm.

We had a good name for the business but the niggling question was, "now what?" A trip to the local bike shop was the spark. On the shelf was a thinly-featured, over-priced, totally underwhelming seat bag. The rest kids, is history"

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"Alaskan Born Innovators & Builders of Bikepacking Gear"

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"The perfect light whatever your pursuit"

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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"Axiom is committed to helping cyclists ride more and live better, and we've been at it for 25 years. Our products are designed and tested by avid cyclists, so every minute detail is painstakingly considered before a final design is approved. The end result is a lineup of superior cycling accessories that meet the specific, everyday needs of people who ride bikes. Axiom means intuitive products, premium materials, innovative designs and cutting edge manufacturing techniques. We make cycling products that work, so cyclists have more time to play. Discover the world by bike."

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"45NRTH's distinct advantage is their headquarters in an extreme winter climate, plus their extreme expertise riding in it."

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"Bicycle use has changed greatly in the last 10 years but we see a bright future in cycling and stay committed to developing products that everyone can understand. MINOURA will continue to enhance product development and planning to keep our 80 year promise of delivering great, well-built products."

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"VEE Tire Co. prides itself on offering affordable, innovative products that enable you to push the boundaries of your ride. With over thirty years in the industry, our engineering advantage has elevated the biking experience by providing you with a premium tire you can trust is on the cutting edge."

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"Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable."

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"SCHWALBE NORTH AMERICA prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"Craig Turner, the founder, spent many years designing aircraft, rockets and racing yachts, with his spare time consumed by cycling, sailing and designing a large variety of ground breaking consumer products. In 1992 he decided to start one of the first Triathlon stores and build complete Tri bikes weighing as little as 12 lbs. In 1993 he saw the need for devices to help carry more fluids on longer length triathlons...... XLAB was born.

In 2007, with fi fteen years experience of supplying over 10,000 Tri bikes, he decided to greatly expand the XLAB range. Today, the XLAB range covers all storage needs for Hydration, Nutrition and Repair for all race lengths including Sprint, Olympic, Half and Full. With over 90 cutting-edge products XLAB has established the most winning record in the sport with 24 WORLD TRIATHLON CHAMPIONSHIPS."

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"Whether getting faster requires lighter components, components to give you greater control, or something else, Tioga will keep tweaking and innovating to find it."

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"In 1977, SE Racing was born with the goal of producing innovative BMX bikes for riders everywhere. Soon after, SE produced the first race ready high-end aluminum race bike, the JU-6, featuring stiff Floval tubing. This groundbreaking bike was further modified and became the legendary PK Ripper."

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Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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"Whether you're riding on hardpack, loose dirt or mud, Maxxis has the tire for you."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"The Küat team embraces style and substance equally, but we don't stop there. With each product, we strive to improve the look and functionality, and then we find ways to exceed expectations through innovative features and impeccable detailing."

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"At Birzman, our mission is simple, keep riders riding, exploring and living boundlessly. In doing all we can to keep you riding, we make commitments: We are committed to producing tools that are more functionally efficient and durable. We are committed to producing tools that share the same pride of place as your bicycle."

Out on the trail and on the open road is where enthusiast, pro-teams and pro-riders get to experience the Birzman difference.

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"Tacx shares the passion for the sport of cycling with you. Work on your fitness, improve your personal bests, reach the summit of your capabilities: you can count on Tacx. You just take care of training and discipline, we will provide the means and possibilities. Ambitious athletes are our inspiration. Champions like Fabian Cancellara and Alberto Contador do not settle for anything but the best, they always use the Tacx trainer to warm up for big races and time-trials."

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"An icon in the mountain bike industry."

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"Upgrading your hubs, bottom brackets and pulleywheels will give you exactly what you need. CeramicSpeed bearings reduce friction, improve power transfer and have greater longevity."

Learn more about CeramicSpeed

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