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"Ritchey bicycle components have been raced to victory in some of the biggest cycling competitions in the world including the UCI World Championships, the Tour de France and the Olympics and it all began in a simple garage in Menlo Park, California with Tom Ritchey.'

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Thomson is leading with innovative design for two primary markets - aerospace and cycling.

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"Lezyne's mission is to create the most advanced and beautiful cycling products, ever. Bicycle hand pumps, floor pumps, digital pumps, shock pumps, multi-tools, tire repair, bags, bottle cages, CO2 inflators, tool kits, saddle bags, organizers, shop tools and more."

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"SCHWALBE NORTH AMERICA prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation."

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"Whether you're riding on hardpack, loose dirt or mud, Maxxis has the tire for you."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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"W-T-P have always taken a lot of pride in ourselves and in building bikes that are capable of taking everything a rider throws at them. We are constantly at the forefront of developing and manufacturing materials that will with stand hard and furious riding and our designs are made to combat common breaks and bends."

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"Components for an adventurous world."

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"Think all tires look the same? Look closely and you'll see that Kenda Tires perform to the highest standards across several different categories. For the past 50 years, Kenda has been building a better tire for life's most demanding activities. Actually, they overbuild them to ensure you succeed safely in everything you do."

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"The world's best choose Cane Creek. A key element of Cane Creek's mission is to support the sport of cycling, including racing, charitable activities and cycling advocacy. Cane Creek believes strongly in the power of bicycles and their potential to effect positive change in our society. To that end, Cane Creek supports athletes and teams whose purpose encompasses more than competitive racing, such as getting more people on bikes, improving or promoting a healthy lifestyle, and making our world better through the use of a bike."

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"Craig Turner, the founder, spent many years designing aircraft, rockets and racing yachts, with his spare time consumed by cycling, sailing and designing a large variety of ground breaking consumer products. In 1992 he decided to start one of the first Triathlon stores and build complete Tri bikes weighing as little as 12 lbs. In 1993 he saw the need for devices to help carry more fluids on longer length triathlons...... XLAB was born.

In 2007, with fi fteen years experience of supplying over 10,000 Tri bikes, he decided to greatly expand the XLAB range. Today, the XLAB range covers all storage needs for Hydration, Nutrition and Repair for all race lengths including Sprint, Olympic, Half and Full. With over 90 cutting-edge products XLAB has established the most winning record in the sport with 24 WORLD TRIATHLON CHAMPIONSHIPS."

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"Industry Nine hubs are handmade in Asheville, NC"

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"An icon in the mountain bike industry."

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"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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It's true. Our goal has never been to be the lightest. If it was, we would be. Plain and simple. We've been making wheels for the bicycle industry longer than most and we've seen technologies come and go.

However, there are a few timeless qualities that we have stuck to: 1. Durability is king. Regardless of crazy material cocktails or ingenious construction methods--if it leaves you walking off the trail, all the so-called technology is pointless. 2. Make it easy. Our tubeless set-ups are a breeze and considered industry best. 3. Make it perform. Whether it's race day or an afternoon shred, we want riders to be confident that their hoops are capable. 4. Go back to number one. Durable, lightweight, easy to set up with performance that rivals everything out there.

Sun Ringle. More reliable than you.

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"Campagnolo puts all of its professionalism and expertise into the manufacture of its components in Via della Chimica plant in Vicenza. All production takes place exclusively within Campagnolo's own plants, so that product development can be a fully integrated part of the process. Every step in the process, from design and engineering to testing and industrialisation, takes place within Campagnolo facilities. Campagnolo even develops its own tools, machinery and technology so that it can produce only the very best components and wheels for racing bicycles."

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Surly is a leading manufacturer of bicycle frames, and was one of the first Fat Bike manufacturers.

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"In 1977, SE Racing was born with the goal of producing innovative BMX bikes for riders everywhere. Soon after, SE produced the first race ready high-end aluminum race bike, the JU-6, featuring stiff Floval tubing. This groundbreaking bike was further modified and became the legendary PK Ripper."

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"VEE Tire Co. prides itself on offering affordable, innovative products that enable you to push the boundaries of your ride. With over thirty years in the industry, our engineering advantage has elevated the biking experience by providing you with a premium tire you can trust is on the cutting edge."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"Tires made to master your terrain"

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"Over the years, ISM's seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world's most comfortable bike seat."

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"Whisky Parts Co. makes high quality carbon components designed with unique features that help you do more with your bike and stand out from the rest. We believe that our work can help every rider find a new level of confidence and performance with our sturdy and lightweight forks, bars, rims and more. So whether you are building a new bike or upgrading one you already have, you'll find an uncommon attention to detail in every product we offer."

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