"Over the years, ISM's seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world's most comfortable bike seat."
"Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world."
"The great adventure of Selle Italia began just outside of Milan in the village of Corsico in 1897. Selle Italia was originally founded to make saddles for everyday bicycles used for transportation. Back then, automobiles were an unaffordable for most and the bicycle was the transport of choice for many.
Fast forward to the late 1970's. The automobile had long replace the bicycle as a primary mode of transport and cycling was more for sport than anything.
The Bigolin family took over Selle Italia and began an upward trajectory that propelled Selle Italia to the top with continuous product innovation encompassing new construction techniques and using new materials. This innovation and vision has made Selle Italia the acknowledged #1 source for high-end bicycle saddles worldwide."
"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."
fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.
"We are the original women's bicycling company founded in 1985 by Georgena Terry. For over 25 years, we've been disrupting the bicycle industry - designing innovative bikes, saddles, apparel and accessories that fit mobilized women who believe their wheels are their wings and that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable experience for all women."
"For more than 20 years, creating and selling useful cycling products with an innovative difference has been our mission. We work very hard to make our products better and deliver superior value to what else is out there. If we can't achieve either, we don't do it. That's why we offer only a small, concentrated product line that represent the best there is in each category"