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Lazer is a leading manufacturer of bike helmets.

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"An icon in the mountain bike industry."

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Cult makes high quality BMX bikes and components.

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Dimension makes quality components to repair or custom-fit the vast majority of bikes being ridden today, and provide the accessories that make them fun to ride.

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"In 1977, SE Racing was born with the goal of producing innovative BMX bikes for riders everywhere. Soon after, SE produced the first race ready high-end aluminum race bike, the JU-6, featuring stiff Floval tubing. This groundbreaking bike was further modified and became the legendary PK Ripper."

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"At Salsa, we believe a sense of adventure makes life better. The bicycle can be so much more than just a bike; it's a path to new places, new people, and amazing experiences."

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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Driven by the vision of becoming a worldwide known manufacturer of bicycle components, DT Swiss expanded its product range over the years. Today DT Swiss has established itself as a leading manufacturer of spokes, nipples, hubs, rims, complete wheels as well as suspension systems.

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"Craig Turner, the founder, spent many years designing aircraft, rockets and racing yachts, with his spare time consumed by cycling, sailing and designing a large variety of ground breaking consumer products. In 1992 he decided to start one of the first Triathlon stores and build complete Tri bikes weighing as little as 12 lbs. In 1993 he saw the need for devices to help carry more fluids on longer length triathlons...... XLAB was born.

In 2007, with fi fteen years experience of supplying over 10,000 Tri bikes, he decided to greatly expand the XLAB range. Today, the XLAB range covers all storage needs for Hydration, Nutrition and Repair for all race lengths including Sprint, Olympic, Half and Full. With over 90 cutting-edge products XLAB has established the most winning record in the sport with 24 WORLD TRIATHLON CHAMPIONSHIPS."

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"Wherever your road leads we know cyclists seek the ultimate ride. With that in mind, Serfas is always striving to make products that reflect those wants and needs. Our 20-plus year commitment to quality, performance and customer service is reflected in our innovative products that are rider-tested and rider approved."

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"Simplicity is the hardest design principle to follow; It's at the heart of our approach to eclat."

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"Industry Nine hubs are handmade in Asheville, NC"

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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"Light, discrete, yet very effective, Mucky Nutz guards are the original flexible guards and are used and endorsed by many pro DH and Enduro teams and riders, but are available to everyone in a variety of forms and colours."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"The world's best choose Cane Creek. A key element of Cane Creek's mission is to support the sport of cycling, including racing, charitable activities and cycling advocacy. Cane Creek believes strongly in the power of bicycles and their potential to effect positive change in our society. To that end, Cane Creek supports athletes and teams whose purpose encompasses more than competitive racing, such as getting more people on bikes, improving or promoting a healthy lifestyle, and making our world better through the use of a bike."

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"Finish Line has everything a cyclist needs for taking care of their bike and making sure it performs at its peak potential. These products range from bicycle chain lubricants to drivetrain degreasers, from bike washes, specialty brushes and chain cleaning tools, to fluorinated bearing greases and specialty suspension and brake fluids."

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"Over the last 20 years we have travelled to more than 50 destinations with our mountain bikes or snowboards, always searching for the best trails and greatest powder runs. We discovered fantastic places and found some amazing downhill runs. But what we couldn't find was equipment that met our needs. So, we began developing and producing equipment to meet our personal preferences: top-quality, sophisticated products with useful features."

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