"velo press rocket fuel cookbook"

"WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business."

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"Feedback Sports' name comes from an engineering concept - the closed feedback loop. Create, use, learn, revise, and always be improving. With a commitment to managing the critique of our own mistakes, we learn, we grow, we advance in order to deliver finished product that our customers appreciate. It's a challenge to evaluate every performance with a "what can we do better" attitude. But as a part of the Feedback Sports team, we embrace the trust of shared experience - we all fail, we all learn, we all grow - it's part of the job and we embrace it together."

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"CatEye is the leading manufacturer of cycle computers, lights and reflectors to cyclists in the world. Founded in 1954 in Osaka, Japan, CatEye has always been a leader in innovation and technology."

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"At Topeak, exciting new ideas for accessories are spinning at full speed and driving us ahead in a never ending cycle of innovation."

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"Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about."

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"SCHWALBE NORTH AMERICA prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation."

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"Industry Nine hubs are handmade in Asheville, NC"

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"Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world."

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"At Birzman, our mission is simple, keep riders riding, exploring and living boundlessly. In doing all we can to keep you riding, we make commitments: We are committed to producing tools that are more functionally efficient and durable. We are committed to producing tools that share the same pride of place as your bicycle."

Out on the trail and on the open road is where enthusiast, pro-teams and pro-riders get to experience the Birzman difference.

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"1st Endurance provides the ultimate sports nutrition supplements by integrating the latest clinical research with input from the best endurance athletes in the world."

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"The world's best choose Cane Creek. A key element of Cane Creek's mission is to support the sport of cycling, including racing, charitable activities and cycling advocacy. Cane Creek believes strongly in the power of bicycles and their potential to effect positive change in our society. To that end, Cane Creek supports athletes and teams whose purpose encompasses more than competitive racing, such as getting more people on bikes, improving or promoting a healthy lifestyle, and making our world better through the use of a bike."

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"ORTLIEB products are characterized by tightly sealed closure systems such as roll closures, waterproof zippers, Velcro closure or sliding seal closures. "

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"Craig Turner, the founder, spent many years designing aircraft, rockets and racing yachts, with his spare time consumed by cycling, sailing and designing a large variety of ground breaking consumer products. In 1992 he decided to start one of the first Triathlon stores and build complete Tri bikes weighing as little as 12 lbs. In 1993 he saw the need for devices to help carry more fluids on longer length triathlons...... XLAB was born.

In 2007, with fi fteen years experience of supplying over 10,000 Tri bikes, he decided to greatly expand the XLAB range. Today, the XLAB range covers all storage needs for Hydration, Nutrition and Repair for all race lengths including Sprint, Olympic, Half and Full. With over 90 cutting-edge products XLAB has established the most winning record in the sport with 24 WORLD TRIATHLON CHAMPIONSHIPS."

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"The perfect light whatever your pursuit"

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"Our promise is to continually push the boundaries of lighting technology and bring you the most advanced, highest performing bicycle lights available in the world."

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"Elite is a group of people in love with cycling, and has been proposing cutting-edge and technological products for the cycling world for over 30 years"

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"Founded in 1991 by a group of Southern Californian cycling enthusiasts who envisioned bicycle lighting systems utilizing the latest technology with trend setting designs, Cygolite developed a line of systems that made it synonymous with innovation and quality. Over 20 years later, we still lead the way, creating rechargeable lighting systems inspired through test rides on the trails and roads then engineered and assembled in our California headquarters."

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"Sigma Sport represents German technology at its highest level, combining innovative design with precision engineering."

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"We move forward with a desire to deliver the best possible components to our customers and a determined spirit of competition."

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"SMALL DETAILS. BIG DIFFERENCE. With this concept came the genesis of Avid, which you can still see in every product we make. Since 1991, Avid has been working hard to bring you the industry's most dramatic improvements and make enhancements so sweet it's hard to imagine riding without them."

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"An icon in the mountain bike industry."

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"Jagwire is the number-one cable and housing brand in the world. You'll find Jagwire cables and housings on Giant, Specialized, Felt, Trek, BMC, Cannondale, Norco, Scott, Globe, KHS, Bianchi, Ridley and hundreds more international brands. Jagwire invites you to take your bike beyond ordinary in a blaze of light, color and texture with our family of integrated control system products. From a rainbow of cable housings and brake pads to stylish shifter mounts, Jagwire helps you transform your ride into a rolling gallery of self-expression."

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"Simplicity is the hardest design principle to follow; It's at the heart of our approach to eclat."

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"Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment."

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Wireless Speed allows a sensor to transmit the bicycles speed without a cable to the computer.

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